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Social Networking

At their heart, social networking and online dating websites are very relationship oriented: the “product” is the online customer (or website member), who is directly involved in “packaging” and virtually “delivering” personal content to another customer. As a result, localization challenges for such a site are very different from traditional multilingual commercial web applications. Cost-effectively serving such web content globally, while preserving individual target locale protocols of interactive dating and romance, requires a highly specialized team.

The tone of communications and standards for appropriate social demeanor in social networking and online dating can be radically different in Asian markets from what is considered the norm in Western markets. Pull down menus with gender and pronouns can prove to be surprisingly complex in some languages.

Many online dating or social networking websites have databases of hobbies, professions, memberships, etc. to help flesh out a user’s profile. ENLASO can advise you when additional content (e.g. new professions) are appropriate for new target locales. Our linguistic input will help ensure that your website is culturally appropriate for all of your intended locales.

All of these issues can best be addressed with the proper consulting to ensure that your social web application is properly internationalized before being localized for all locales. ENLASO is your ideal localization partner to address and remedy all of these issues.

ENLASO can establish an ISO 9001 certified localization model for you that will ensure continued success for your localized web applications. Leveraging industry-defining language professionals, language technologies and ISO 9001 certified quality localization methodologies, ENLASO is committed to exceeding customer expectations as your enterprise language partner.

For the "perfect match", read about Match.com's and Enlaso's partnership — Match.com Case Study

MeetMe and ENLASO team up to build the leading social network for meeting new people — MeetMe Case Study


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