ENLASO presents a new Article: Optimize your Graphics
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Consulting Services » Cultural and Language Consulting
In today’s global economy, more and more companies are gaining market share by tapping into foreign markets. They thus face the challenge of having to localize and translate their software applications, eLearning platforms, Websites, video games, technical documents, and marketing collateral.
Companies targeting the various US Hispanic markets need to make sure that translations are performed by language specialists who understand how to write content and marketing copy that is easily understood by the various Hispanic sub-segments they are targeting, carefully selecting terminology and cultural references. Writing in a particular language requires the writer to think in terms of that language and the related culture.
ENLASO’s team of in-country linguists and cultural consultants effectively assists global corporations with all of their cultural consulting and evaluation needs, including:
McDonald’s Case Study
For more information on how ENLASO assisted McDonald’s Corporation to culturally adapt their packaging information, please click the following link: Cultural Analysis for Nutrition Icons Used in Over 109 Locales.