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You are thinking about expanding into overseas markets—have you developed your software, website, or web application with international customers in mind?

Successful international software, website, or web application launches usually require internationalization (i18n) first before effective localization (l10n) can occur.

Defined as the process of planning and implementing products and services so that they can easily be adapted to specific local languages and cultures, internationalization is primarily language independent, however it can have a serious impact on the localization activities that take place afterwards. For instance:

These are just some of the many internationalization issues that can potentially delay your multilingual product release, thus causing you to miss out on potential revenue and Return on Investment. Internationalization of your product ensures:

Consider engaging ENLASO’s team of internalization and localization experts. We can assist you from the very early product development stages and help you avoid making costly mistakes.

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